UP your sales-game. Be more Lioness.
UP your sales-game. Be more Lioness.
Hey, Britain, we’re awesome.
We’ve been smashing it to the back of the net, hosting the longest ever singles final in history, winning World Cups beyond expectation and celebrating victorious world-records.
2019 has been a remarkable year for showing off UK’s sporting prowess, inspiring generations and, whatever your sporting ability, motivating us to do more, challenge ourselves and go that bit extra.
Closer to home, reflecting on the business landscape, being responsible for driving sales for your business can be a challenging and perhaps, solitary role. You’re expected to be at the top of your game, know all of the right moves. Your employees look to you to make the right shots to ensure their financial stability. But who do you turn to for support? How do you make sure your sales-game is on point? How do you know your tactics are effective?
With these questions in mind, we draw inspiration from some of the sporting greats and turn to thinking about what strategies they put in place to push and secure the ‘win’.
As a child, Lewis Hamilton travelled the country with his dad to go kart racing. Every weekend was dominated by racing, with his family putting in every penny they could to help him reach the top.
With six wins already this season, 2019 is shaping up to be his best year ever – quite an achievement when you’ve already won five world titles.
In business we need to continually learn, improve, then re-learn when things don’t go right. Through this process, we become experts, we become experienced. You know your product or service better than anyone else, have confidence in your offering and, if you haven’t been sharing your expertise, do.
The Lionesses aren’t just out to win, but to change the game. Chelsea defender Millie Bright was the only girl in her school who played football. Lucy Bronze tells us how she wasn’t allowed to play football with the boys once she reached a certain age and “had to play with the girls”, which made her sad.
Three short years ago, Leah Williamson was watching England’s men on a big screen in the fanzone at Euro 2016. Now she is starring in documentaries about how far she has come and being announced in a World Cup squad by Match of the Day pundits and Arsenal A-listers.
What did all of these women have in common? They all had an idea. They all had an idea to challenge the ‘norm’ and push for something different.
We can all take a lesson from the mighty Lionesses. Think about how you can inspire your prospective buyers: how can they use your product or service? Provide them with a flurry of ideas, do the creative thinking for them.
Born in 1987 in Belgrade, Serbia, Novak has had a long journey becoming a champion. He was only four years old when he first picked up the tennis racquet and by the age of 7 he had already developed the hunger for winning. His family provided him with significant support, but Djokovic knew that if he ever wanted to be a champion, he would have to start thinking like one.
Of course he had help and he had trust. He placed trust in the team around him, and his coach and in turn his coach encouraged him to trust the advice and support he was giving to Novak. To achieve sales, we need to secure our customers trust. Our customers will buy from someone they know, like and trust. Say what you’re going to do and do it.
These tips are adapted from a podcast aptly named ‘Sales without a Sales Team’ produced by Sales Consultant and Coach, Trevor Lee.
Want more? Trevor will be running an Effective Sales workshop on the 13th of August. To book, contact the client services team on 0845 300 3660 or email firstname.lastname@example.org.