Unlocking Potential #OneTeam: Betty Paton
Betty Paton is one of our Marketing Managers. As a creative thinker, find out how Betty stays inspired and what she wants to be when she grows up!
Betty, what is your role at UP, in a nutshell?
I am one of the team’s Marketing Managers; overseeing Unlocking Potential’s communications and brand together with Charla Symons. With our amazing team we run marketing campaigns both on and offline and organise events, making sure everything remains on-brand. We get to tell brilliant stories about the businesses our Business Development Managers have supported through our programmes.
What do you most enjoy about working with UP?
I am given lots of opportunity to be creative and try new tools and marketing techniques. We have a team full of forward-thinkers who like to push the boundaries, which is great and quite contagious.
How do you stay inspired?
Pinterest and podcasts.
More about you…
Favourite beach & why?
I like taking my kids to Castle Beach in Falmouth – when the tide is out it’s brilliant for rock-pooling. We also do a lot of swimming off Gyllyngvase beach as it’s only a ten minute walk from our house.
Morning or night person?
I am definitely a night owl, but my kids are early risers, so usually I am in a permanent state of exhaustion.
‘When I grow up I want to be…..’
…in the European Union.
If you think the answer above is a bit much, here’s a safer option!
…living in a world where I feel more aligned with the views of our political leaders.
Read about last week’s #OneTeam member, Kate Nelhams
To find out more about the business support programmes that Unlocking Potential can offer, contact us on 0845 600 3660 or email firstname.lastname@example.org.