Future Focus Success Story: Skinflint Design

Future Focus:
Skinflint Design,
A Success Story

Skinflint Design scours locations across the world to source and restore unique and historic vintage lighting. This is their journey with Future Focus.

Skinflint Design restores vintage lighting from the 1920’s to 1970’s

Skinflint Design restores, vintage, and often industrial, lighting from the 20s right through to the 70s.  The reclaimed vintage lights are all unique pieces, ranging from Hungarian railway ceiling lights and German cargo ship wall lights, to Eastern Bloc machinists table lights and Czech pendants. Every vintage light is reclaimed and restored by UK-based lighting experts and the provenance of the light documented.  The company sells via its website to a both private clients, as well as the commercial sector.

Set in up 2009 and based in Penryn, the company now employs 9 people.  Having received support through Unlocking Potential to recruit their first employee, they continued to keep in touch with the team.

 They know us so well, they offer us things that would not otherwise have been possible

Marketing support for growth

 

Future Focus has helped them to recruit a graduate to support the company’s PR and marketing effort.  Initially helping with the recruitment process, Future Focus then continued to provide mentoring and training support, which has included training sessions on:  

  • Branding and PR  
  • Email marketing and GDPR  

Both of these training opportunities have directly influenced the company’s approach to marketing.  The branding and PR training involved working with Skinflint and 16 other Cornish businesses to hone their brands and USPs, with sessions in Cornwall run by Lucy Jenner Brown (PR specialist) as well as a ‘Cornish Brand Day’ in London to meet journalists.  The support has helped develop the company’s PR strategy and as a result, they are now much more confident in their approach and have brought the PR function in-house. 

Equally, the email marketing and GDPR support was very timely and helped the business prepare for the GDPR changes, as well as developing an understanding of campaign marketing.

More widely, Future Focus has been a great source of support for the whole company, with Sophie, the company’s Director highlighting that as the Future Focus team knows and understands their business, their offer is always targeted to their needs.  

Find out more about the support we offer businesses across Cornwall and the Isles of Scilly by contacting our client services team on 0845 300 3660 or email hello@unlocking-potential.co.uk 

 

 

 

Details

Date
12/03/2020
X