Rockjam Spice: As a start-up business, keep it simple to get where you’re going
Knowledge, support & clarity of ideas
What everyone starting a business knows only too well is that there is a LOT to attend to and get your head around.
What might be less well known is that – urgent as all these imperatives might be – they don’t all need your undivided attention at once. However efficient you are, it’s important to learn the skills of simplifying and prioritising.
This is one of the main benefits our Breakthrough workshop gave to Ben Arthur, the founder of Rockjam Spice, whose mission is: “ … to bring delicious and spicy, Jamaican-inspired food products to give you a ‘lickle taste of the Caribbean wherever you are.”
The Breakthrough workshop provided me with useful and valuable tools to be able to make important decisions about my business and how to navigate my way forward through the difficult process of starting a business.
This is a feature of Breakthrough which is mentioned often in feedback. By definition, the start-up phase of any business is characterised by a self-generating and never-exhausted to-do list. Having so many small, medium and large (and extra-large) bullet-points to work through means that pausing to reflect and analyse feels like unaffordable self-indulgence.
But time spent gaining a better understanding of who you are, what your strengths and weaknesses are, what your products are like, as well as who and where your customers are is never wasted. It all feeds into the kind of intelligence that helps to convert the energy of a start-up’s ignition into the sustainable momentum of a viable business.
In Ben’s words:
I have been able to prioritise different aspects of my business based on value propositions and recognising where my strengths and weaknesses are.
To many starting out in business, that rush of excitement which comes from turning a dream into a reality can, simultaneously, be both blessing and curse. On the one hand, the sheer adrenalin generated by launching something will see you through fatigue and setbacks. However, calmer, more critical thinking can be what you need to distinguish the must-haves from the nice-to-haves, and short-term ambitions from longer term goals.
Ben certainly found this aspect of Breakthrough useful:
I … wanted to find people who had experience in business, ideally in my sector, who could help me push forward with the daunting task of setting up and where to start. I did realize that by simplifying and prioritizing my operations I could more easily achieve some of my short term goals while still working towards the mid to long term goals.
We often talk about the virtue of working on, and not just in, the business; the value of this is never clearer than as a start-up, when demands on your attention and energy are high and relentless. Describing his Breakthrough experience as “inspiring, positive and impactful”, Ben recommends the programme to others without reservation …
… as it can really help you focus on how to get started and even help you decide if your business is even viable in the first place!
So many new-business owners benefit from the input of our friendly experts, from our knowledge of the support available, and from the chance to hone their ideas and clarify their thinking: if you think you and your business would reap similar rewards, take a look at our next Breakthrough workshops, online (Sept 6th) and in person (Sept 29th.) Both workshops are fully funded by the ERDF.