Lucy Cox – Business Development Manager
Lucy joined the Unlocking Potential team in 2014 as a Business Development Manager and now works with our fantastic Cornish start-up businesses via the Breakthrough programme. She shares her time between Unlocking Potential, being a mum and running her own award-winning business with her sister, Halto, (which was featured on BBC Dragons Den in February 2018). With a background in marketing, events, and business development, Lucy gained a First Class honours degree in Business as a mature student in 2007 and has worked across both the public, private and charity sectors as a Chartered Marketer. Lucy is the lead singer in the local band ‘The Strutts’, a keen baker and DIY’er, and loves nothing more than an afternoon at her local ‘paint-a-pot’ centre getting messy!
Lucy tells us a bit more about her role:
My official day job is to support businesses on a 1:1 basis to realise their business ambitions. Whether that is to start something brand new, or to grow and develop something that they have been running for a while. In reality we do much more than that. We ask challenging questions, we make the tea, we help find great staff, we hold the baby, we put businesses in contact with the right people. We find them great mentors and coaches, we help them to make sense of things when they hit a brick wall, we hug, we listen, and we do a lot of paperwork behind the scenes to save clients’ time. But most of all, we are a shoulder to cry on and support when it’s needed!
What experience do you have working with businesses?
I spent almost six years working within the South West female enterprise sector, supporting women to start businesses. My background, prior to working in business support, was as a Marketing Manager for two multi-million-pound Cornish companies. I also run my own small business, Halto. A swimwear product that we developed and brought to market ourselves, and now sell to both the trade and direct to consumers. I feel being on the coal-face myself enables me to stay in touch with how it feels to tackle the day-to-day challenges of running a business.
What do you most enjoy about working with businesses?
I love the learning. I always tell clients that I learn so much from them each time we meet. It is the sort of job where you feel you personally grow from each and every meeting.
How do you stay inspired?
How can you not be inspired in this job? I could be sitting in a chocolate factory just after breakfast helping to develop a strategic marketing plan, helping a clothing manufacturing business to make sense of their numbers before a big pitch. Watching lightbulb moments happen in a room full of eager entrepreneurs learning about the benefits of customer segmentation, or I could be in the office sat among our incredible (bonkers) team! There is very little reason not to smile in my job.
If you could learn a new skill instantly, what would it be?
Being fluent in other languages. Oh, and being able to wolf whistle. Drives me mad that I can’t do it!