Jessica Fisher – Assistant Business Researcher and Analyst
Assistant Business Researcher and Analyst
Recent MBA Graduate, Jessica joins Unlocking Potential after 15 years working freelance as Professional Writer, Project Coordinator, and Marker Researcher, to put her accumulated knowledge into practice assisting businesses who want to tap into new markets.
Tenaciously driven to deliver value-added results and insight above and beyond expectation, freelancing has made her adaptable in managing vague briefs with little or no direction. She is proud to have single-handed organised all the product testing for the ‘Mother & Baby Awards’- the UK’s biggest Nursery Industry awards; delivered extensive market research for a new children’s car seat brand; identified the key messages for an innovative baby and toddler brand for its product packaging; and instigated the categorisation for a product reviews project for ‘netmums’ – the UK’s number 1 parenting website.
Jessica began her career as a teacher, the highlight being 3 years with the Teaching Service in Botswana where the weather is always sunny and holidays involved wild adventurous travel across much of Southern Africa. Returning to Cornwall, she surprised herself by having 3 sons (much to her husband’s delight) and now finds solace in bread making, gardening and walking her 2 dogs.