Jen Ayres

Business Development Manager

After more than 10 years working as a management accountant for a leading international accountancy firm as well as prominent national and regional organisations in both London and Cornwall, Jen decided it was time for a change and moved to China. Three years later the lure of the gorgeous Cornish landscape was too strong and so she headed back home in 2014 and joined Unlocking Potential.

Now working as a Business Development Manager working with start-up businesses and businesses looking to grow, Jen is able to use her finance skills and passion for business modelling to help on their journey to become a sustainable and profitable enterprise.

In her free time, Jen can be found honing her novel writing skills, working on her own start-up business and roaming the Cornish countryside.