It’s not about money: Insight extras from our keynotes
It’s not about money: Insight extras from keyspeakers
Our recent Future Focus event, Consumer Revolution, held at Princess Pavilions last month, heard talks from two influential speakers on emerging consumer trends and how these could impact on Cornish businesses.
Delegates heard from Paul Lindley OBE, who founded the $100 million organic baby and children’s food brand Ella’s Kitchen in 2006.
Reflecting on the event, Paul said:
“I spoke about what is going to happen in the future to businesses, entrepreneurs and consumers. I focused on looking to the past, specifically our own past, to define our future in order to unlock the potential that we all once had when we were five years old.”
Delegates also heard from Will Higham, Consumer Trends Futurist, who forged his global reputation having worked for a range of national and international clients including the BBC, Sainsbury’s & Siemens
After the event, Will shared some of his insights into how Cornish businesses can ensure they continue to appeal to the consumers of the future, he said:
“In business, it’s important to get the balance between heritage and convenience right; the combination of old and new world. Make sure you’ve got that combination of heritage and modern efficiency at the same time.”
In a final word to Cornish businesses from Paul, he said:
“Earning money is of course vital in a business, but what it does, is oil the way for you to deliver your mission. For entrepreneurs in Cornwall, focus on understanding your mission in order to build a business that is both sustainable and makes money. This, ultimately, will make you happier than the extra pounds in the bank.”