Haigh Landscapes down-tools to create a new business model
Down-tools, step back, and relaunch for Haigh Landscapes
Haigh Landscapes is run by husband and wife, Danny and Amber Haigh. Working together since May 2018, they’ve seen a surge in business enquiries over the last few months owing to Covid and the spring lockdown.
We’re getting an influx of requests from clients who have been spending more time outdoors recently – we’ve been able to make spaces usable and multifunctional, giving them back a garden so they can get on and enjoy it” says Amber.
Whilst business was good they did come across problems, like restricted access to materials and rising costs.
Material costs went through the roof by at least 50%, so we had to increase our prices. We had access to very little stock meaning we had to slow down, reducing the amount of work we could take on.
The unexpected downing of tools meant that Amber and Danny had time to work on the business, reassessing their business model and thinking about longer term plans. They took part in an online Growth planning workshop, alongside their Business Development Manager, Kathryn Timmins.
Amber and Danny identified some personal goals during the Growth Planning sessions that focus around stepping back from the manual labour side of the business by recruiting a small team to deliver on-site work, whilst they focus on project management and developing the design and consultancy side of Haigh Landscapes.
To do this Amber and Danny, with Kathryn’s support, pinned down a new business model which identified a clearer value proposition aligning with their vision for the business.
Reflecting on the InFocus Growth Planning sessions, Amber said:
Now we have our new business model in place with the support of InFocus, we were able to relaunch our business this Autumn inclusive of new-look branding and a clear vision and mission for Haigh Landscapes.