Expert Guru wins Best Independent Retailer for the second year
Mish, based in Wadebridge Cornwall has been named UK’s Best Independent Lingerie Retailer at the Drapers Independent Awards for the second year running.
Mish, based in Wadebridge Cornwall has been named UK’s Best Independent Lingerie Retailer at the Drapers Independent Awards for the second year running! Mish Managing Director Michèle Poynter is also one half of The Retail Fixers, who we are delighted to have on board as our Expert Guru at next week’s Future Focus event, Digital Mindset.
Their specialists’ bra fitting service and attention to detail at every turn saw Mish win hands down against incredibly tough competition from across the UK. The judges said:
“This excellent independent just keeps getting better, adding new brands and launching fresh initiatives. It was another sterling year, in which it showed consistent strong sales growth and impressive profitability once again.”
The awards celebrate the achievements of the very best independent fashion retailers from across the UK and Ireland, and the bestselling brands that make them so successful. This prestigious event is one of the most admired and highly respected within the fashion industry.
Since establishing Mish in 2009, Managing Director Michèle Poynter has been a force to be reckoned with; expanding her once small, home-based business into a recognisable multi-channel retailer, with loyal customers from all around the world, collaborating with some of the most influential lingerie and lifestyle personalities.
“I am constantly looking for new ways to push my business forward and love thinking outside the box to make Mish standout. This year we have collaborated with an excellent Devon based swimwear designer to offer our customers something truly unique.”
Mish caters to the needs of all women regardless of bust size, without ever compromising on style, fit and support. It is now one of the top, go-to places in the country for lingerie and swimwear, seeing ladies traveling from across the UK for their in-shop fitting service and extensive range of bras.
“I believe the key to success for Mish has been our genuine understanding of what our customers are looking for, what they need and what they are going to love. It a turbulent market, it’s important to listen to our customers and combine this with strong financial decisions ”
The celebrations won’t be stopping anytime soon for Mish as next month will be its 10th birthday! Happy Birthday Mish!