november, 2020

24nov(nov 24)1:30 pm15dec(dec 15)4:30 pmMaximise Direct Bookings in 202124th Nov, 1st Dec, 8th Dec & 15th Dec

Event Details

You might think you’ve recently done enough improvising and emergency re-imagining to last a lifetime. But now is the time you can capitalise on the demand for UK holidays, and increase your direct and repeat bookings.

Over four consecutive Tuesdays, 1.30 –4.30pm, we’re delivering a fully-funded Lab to help you maximise their direct bookings in 2021. Launch Online, Jarrang, Oh So Social, Agile PR and Barefoot Media are all on the bill to provide the insightful, practical and pragmatic tips you need to make next year the antidote to the turbulence of 2020. Like all our recent programmes, it will be online, but interactive, and with breakout sessions in smaller groups.

This lab is divided into four sessions:
Jaye Cowle from Launch Online will kick things off by giving you insights into the digital landscape, current trends in booking travel, planning for Q1, understanding your customers path to purchase and suggesting practical ways to improve your chance of winning direct bookings.

Your second session is run by email marketing specialists, Jarrang, who’ll cover communicating with your database to drive targeted and repeat bookings. They’ll summarise some insights from the last 12 months and talk you through targeting and segmentation, creating distinctive content and using automation to drive bookings from website visitors (always focusing on practical tips you can implement quickly to make a difference).

The third week looks at opportunities to generate bookings from social media: Oh So Social Marketing will help you discover how to use social media to your advantage, to strengthen your relationship with you customers while delivering strong return on your investment.

Agile PR and Barefoot Media will conclude the series, taking you through the new rules of PR, with practical tips, tools and techniques that you can implement to contribute to your best possible 2021.

Times like these bring adversity and opportunity, not always in equal measure. All our facilitators have a serious background in hospitality, making this a chance to get in the best shape possible to reap 2021 rewards. Plus the support from Future Focus programme, which includes access to a range of resources, including some potential funding, are all available to you as part of the Future Focus programme, funded by the European Regional Development Fund.

Book Your Place At This Event


November 24 (Tuesday) 1:30 pm - December 15 (Tuesday) 4:30 pm