march, 2022

02mar(mar 2)9:30 am11(mar 11)12:30 pmInFocus: DIGITAL BASECAMP2nd, 4th, 9th & 11th March

Event Details

Book your place now
Digital Basecamp is a fully funded Digital Marketing series for businesses in Cornwall and the Isles of Scilly which means there is no cost to you.


Maybe you feel a bit left behind in the digital age after switching to selling online over the last two years? 

Maybe you sell via Etsy or Amazon and want to generate more direct sales, enquiries or bookings from your own website? 

Perhaps you’re already managing your website but need to get found online?

Digital Basecamp is for business owners who need a fresh pair of eyes, and a new plan of action to help you understand the digital landscape, reach your perfect customer online, converting sales and building customer relationships.  

Book your place.

Hear from Digital Basecamp lead, Sarah O’Dwyer, on what to expect:
Do you have a website that’s not converting sales?


Session One (Wednesday 2 March 9:30-12:30pm) 

We’ll focus on your website’s effectiveness in the digital landscape and what this means when it comes to getting found by the right customers.

Led by InFocus Business Development Manager Sarah O’Dwyer, we’ll cover how search engines work and the importance of designing for various digital devices.

Having introduced some useful SEO tools, we’ll also delve into the data that drives the search engine results page and look at how you can get clever with keywords.

Check out our recent blog on ‘Easy Wins: Create an engaging website’


Session Two (Friday 4 March – 9:30-12:30pm) 

Founder of multi award-winning agency, Launch Online, Jaye Cowle heads up this session, where we shift our focus to your customer; how to find them and how they can find you.

Jaye explains online buying behaviour and how a complementary marketing mix of paid, owned and earned activity is where the magic really happens. 


Session Three (Wednesday 9 March – 9:30-12:30pm) 

You can lead visitors to a website but what will they do when they get there?

Sara Pugh, expert in UX (user experience) and owner of one of Cornwall’s most successful marketing and design agencies, EightWire, focuses on design for a meaningful online customer experience.

How to keep your customers engaged, returning and converting through the value of long-term conversations and investing in relationships. If you’re thinking of talking to a web developer for assistance, this session will help inform the brief. 


Session Four (Friday 11 March – 9:30-12:30pm) 

Data will play an important part in keeping your customers engaged.

Basecamp’s concluding session with Business Development Managers Graham Buckley and Sarah O’Dwyer we take the lid off Google Analytics to see how its information can help us to measure a website’s performance and make informed decisions to plan future campaigns. 

Digital Basecamp will develop your insight into what will and won’t work and how your website can be central to your digital marketing mix. You will leave with an action plan, an understanding of the skills needed to deliver it and a steer on how to get extra help you might need.


Session One: Wednesday 2 March 9:30-12:30pm
Session Two: Friday 4 March – 9:30-12:30pm
Session Three: Wednesday 9 March – 9:30-12:30pm
Session Four: Friday 11 March – 9:30-12:30pm 


Terms and conditions here.

The Breakthrough and InFocus programme is funded by the Cornwall & Isles of Scilly (CIOS) European Regional Development Fund (ERDF), part of the European Structural Investment Fund (ESIF) portfolio 2014 to 2020. 

By participating in this event you will receive support to the de-minimis value of £1000/€1200 based on an exchange rate of £1 /€1.20 (exchange rate dated 01 February 2022)

Book Your Place At This Event


2 (Wednesday) 9:30 am - 11 (Friday) 12:30 pm




Unlocking PotentialPhone: 0845 600 3660, Email: hello@unlocking-potential.co.uk P803 Penhaligon Building, Cornwall College, Trevenson Road Pool, Redruth TR15 3RD