Join us for a rare chance to listen to Kate Ancketill, CEO and founder of GDR Creative Intelligence,
Join us for a rare chance to listen to Kate Ancketill, CEO and founder of GDR Creative Intelligence, a global consultancy and innovation partner to around 30 of the world’s largest consumer brands.
Kate’s job, simply put, is to specialise and explain what’s likely to happen next in business. She’s so good at her job that she advised Apple every quarter in their top-secret design lab for 5 years, as well as presenting as regularly to M&S’s in–house packaging design team for ten years, plus annual input to multiple teams at Procter & Gamble worldwide for 17 years! Needless to say, Kate has likely supported a vast number of the products in your household!
Kate fuses big–picture context with case studies from the world’s leading designers, technologists, marketers, architects and thought–leaders to illustrate how new technologies and consumer behaviours will impact physical and digital commerce. She also emphasises the virtue of looking at markets other than your own, arguing for the gains to be made by learning from other sectors.
Kate will explain how she uses a Foresight Framework to understand the Macroforces, Megatrends and Trends that we all need to adapt our products and services to with a 2 – 5 year timeframe. She’ll demonstrate the framework tools to showing how businesses have pivoted to adopt conversational commerce, recognising the way we live, work, travel, play and communicate has changed forever.
You’ll come away inspired with:
– An understanding of how to spot a trend that’s in the ascendant, and likely to be long-lived
– Confidence to cross-fertilise ideas from outside of your competitive set, and even outside your industry
– Leave feeling inspired that we can look to the future, with increased certainty and ready for the possibilities.
Rarely have business landscapes changed at the speed they have in the last year. Rarely have great peril and potential opportunity mingled quite so freely or resembled each other quite so closely. In a confusing and chaotic time, this latest event delivered by Future Focus promises to be as exciting and transformative as any we’ve hosted.
Book Your Place At This Event
(Tuesday) 9:30 am - 12:00 pm