The Person and Business Modelling: Take a look at your own strengths as a business owner, highlighting key skills and interest for running your business.

The Customer and Value Proposition: Identify how your business really adds value to your customers. Plus how to group different customers (and their needs) to create meaningful messages.

Marketing and Minimum Viable Product: Review your marketing channels to figure out what works and to make sure you’re getting the most from precious, limited resources.

Revenue Streams and Cost Structure: Finally, financials that work for all: ensuring customers are happy with the value you offer and pay well for it, generating sufficient income to keep your business growing.