What do key changes in customer behaviour mean for your firm in 2021? Is it
What do key changes in customer behaviour mean for your firm in 2021?
Is it difficult to influence customer decisions? How can you focus on marketing when time and resources are limited?
Dr Bill Russell will talk through how to market your innovations and new product developments to existing and new customers. Bill has secured a strong grounding in B2B marketing and branding working with Castrol oil and Hallmark cards. The interactive session will cover:
- B2B buying behaviour in the 2020s
- Understanding customer journeys
- What slows customers down
- Developing your Value Proposition
- The importance of customer segmentation
The event, workshops and visit are fully funded for ERDF-eligible businesses, delivered the University of Exeter.
Book your place now – there is no cost to you however we will need to ask you to complete a short form for our funders.
Terms and conditions here
Book Your Place At This Event
(Thursday) 10:00 am - 11:30 am