Dave Crossley – Digital Innovator
Dave originates from Liverpool and after gaining a degree in Management Studies at Leeds University started his career with a scouser’s dream job; marketing the Liverpool city region for business investment and tourism.
After six years of groundbreaking advertising campaigns and the development of visitliverpool.com he helped improve perceptions of the area, generate £50m and supported the creation of over 3,000 jobs.
In 1999 Dave joined the Corporate Affairs team for the energy giant Powergen (now E.ON). Starting as an Internal Communications Executive he supported and implemented communications strategy for the company’s 18,000 employees through the intranet, newsletters and events.
He took over the corporate website powergenplc.com before embarking on a year on a Business Transformation programme driving the implementation of a series of digital transformation initiatives to transform the company from ‘bricks to clicks’.
After 10 years on the business side, he decided to turn to the ‘dark side’ and join IT where he was responsible for the company’s development of internal and external web applications, before taking up a pre-sales consultancy role generating over 100 IT solutions and $10m revenue.
In his last role with E.ON Dave was a Senior IT Project Manager, managing the delivery of IT infrastructure projects including the IT delivery of E.ON’s flagship 1,000 seat call centre in Nottingham.
Dave left E.ON in December 2018 and decided to bolster his entrepreneurial skills joining the business start-up incubator Launchpad at Falmouth University where he also gained a Master of Arts in Entrepreneurship.
Dave joined Unlocking Potential in September 2020 as a Digital Innovator for the Digital Transformation Programme helping businesses change the way they work using digital technology.
In his spare time Dave has previously started up a website design business, is a keen squash player and he and his family love to walk their pet pug Rosa on Cornish coastal walks.
His claim to shame is he’s been a big Prince fan since the early 80s and back in the 1990s attended one of his legendary aftershow gigs in London!