Only 2 weeks to go until the Revolution!
HOW WILL CONSUMER TRENDS SHAPE THE FUTURE OF YOUR BUSINESS?
23rd may, 9am – 5pm, princess pavilion, falmouth
Not to be missed on 23rd May 2019 – is Unlocking Potential’s next Future Focus event – Consumer Revolution.
The latest inspiring event from the Future Focus team will highlight cutting-edge consumer trends; showcasing local businesses in B2B and B2C markets and featuring expert speakers of international renown.
two keynotes of international renown
Joining the team for this event is Paul Lindley OBE. Paul is no stranger to modern consumers having founded the $100 million organic food brand Ella’s Kitchen in 2006. From his own experiences Paul will share his fascinating story of building a loved brand and the importance of an ethical and ‘human’ face and soul in a business.
“The theme of the day is going to be about how innovation has shaped past and present consumer trends. I will share my story about how Ella’s Kitchen rode the wave of innovation, making new products but also, importantly – and applicable to all Cornish businesses – how we set a new culture and reshaped the way business thinks.”
On stage at the Pavilions, alongside Paul is Consumer Trends Futurist, Will Higham. Will made his global reputation working with a range of national and international clients: from BBC to HSBC, Sainsbury’s to Siemens. He’s the man who championed Strictly Come Dancing to the BBC, warned the drinks industry about the New Sobriety, and saw the Wellbeing Consumer coming a mile off.
“I’m going to be talking about how Cornish businesses can pick up on consumer changes as a great way to unlock opportunities and growth potential, by showing you what some of those new needs and demands are likely to be.”
The Future Focus team will also bring a Cornwall-focus to the event with local businesses -who will provide inspiring insights into their own ‘consumer revolution’. Including how they maintain a competitive edge and better understand consumer needs within an increasingly competitive market.
After a morning of inspiration, all businesses will be offered a choice of afternoon Lab sessions to get to grips with important business topics such as; developing new product ideas, building a powerful brand and alternative ways of reaching new customers. These workshops are packed full of practical insights and tools which will work well for the Cornish business community on the ground.
Deborah Bennetts, Programme Lead for Future Focus said;
“This event is highly relevant to B2B as well as B2C markets because consumer trends and behaviours can influence all aspects of the supply chain. This event will help to empower businesses of all types in our county to plan and prepare for change.”
LOCAL BUSINESS HERO’S
The full day event will also be accompanied by local businesses talking about their own ‘consumer revolution’ to gain a competitive edge and better understand changing consumer wants and needs within our local economy.
our afternoon lab sessions – which one will you choose?
BRAND POWER LAB The Lab will help you refine your brand positioning and capitalise on future opportunities for growth. You will leave inspired with fresh ideas and the confidence to communicate to new or existing customer segments & markets. READ MORE…
DEMYSTIFYING INNOVATION If you want to better understand how innovation can transform your business this Lab is for you. You will explore how to search out new ideas, select the most beneficial ones and gain the tools to get on with implementing them. READ MORE…
BUSINESS MODEL INNOVATION This Lab will guide you through an interactive process to revisit your business model. Identifying what is working well and spot opportunities for change using the contemporary business modelling tool, the Business Model Canvas. READ MORE…