Businesses urged to ‘think like a five year old’
Businesses urged to ‘grow down’ and ‘think like a five year old’
Cornish business leaders attended Unlocking Potential’s Future Focus event at Princess Pavillions last week to hear insights from two influential speakers on consumer trends.
Aptly named, The Consumer Revolution, delegates heard from Will Higham, Consumer Trends Futurist, who forged his global reputation having worked for a range of national and international clients including the BBC, Sainsbury’s & Siemens.
Will talked about why business leaders should pick up on consumer trends to unlock opportunities and growth potential, by thinking about “tomorrow’s consumer”.
“We need to think about the future. Entire new industries are emerging, these include well-being tourism, sports nutrition and e-sports to name a few.
From these new innovations comes new attitudes, which in turn creates new trends. Cornish business owners must pick up on these trends, identify the needs and find their customers a solution”.
Delegates heard from second keynote, Paul Lindley OBE, who founded the $100 million organic baby and children’s food brand Ella’s Kitchen in 2006. From his own experiences, Paul told delegates how to find their “inner five year old” and explored some toddler-based “macro-wins” in order to succeed in business.
“Divergent thinking is a measure of creativity. If we all just learnt how to ‘grow down’ and think like a five year old, imagine the creative fun we could have! As five year olds, 96% of us were disruptive thinkers – that is, a creative thinker without boundaries.
My nine macro-wins are all based around the thought processes that toddlers have but which we should all adopt in our own businesses. For example, when learning to walk, we all fell down over and over again. We didn’t give up and eventually this ‘failure’ lead to success. As entrepreneurs we need to take risks, try small things that might fail, and then learn from this failure”
Delegates also watched film footage from creative agency Kingdom & Sparrow, based in Falmouth, as well as Helston-based Boutique Retreats who gave practical examples on how they have made changes within their own businesses to prepare for the changing and future consumer.
The afternoon saw delegates attend three dedicated, focused Lab sessions on Brand Power, Demystifying Innovation and Business Model Optimisation; all of which were facilitated by expert mentors and provided delegates with practical take-away tools to implement changes within their own businesses.
Allyson Glover, Programme Director for Unlocking Potential, said:
“2019 is unquestionably shaping up to be a year of disruptive change. We’re delighted to be able to bring to Cornwall, two internationally celebrated experts in the fields of consumer trends and behaviour. It was an incredibly thought-provoking morning, followed by practical sessions harnessing real, tangible concepts that business leaders can put in place for their own businesses.”
For businesses interested in taking part in our Lab series on Brand Power, Demystifying Innovation and Business Model Optimisation, contact our client services team on 0845 600 3660 or firstname.lastname@example.org.
The next Future Focus event will carry on the theme of disruptive change within the marketplace and how this will impact on Cornish businesses.
Further information on our Events and Labs can be found at www.unlocking-potential.co.uk.