Breakthrough Stories: Peppy Media
Peppy Media was born after Hazel quit journalism after eight years. This is her Breakthrough journey.
Hazel, please tell us about Peppy Media?
Peppy Media is all about creating effective, quality content. We have found that many people struggle with boosting their SEO – and one of the best ways to do this is through blogging. Not everyone has time to blog, so we can step in and ghost-write blogs on any particular topic relating to their business. Thanks to my journalism background, I have a very versatile way of writing.
How has Breakthrough helped your business?
Breakthrough has been an amazing experience because, although writing and the creative side of things are quite natural to me, maths is not! Breakthrough was great for honing exactly what I wanted to do with my business, how to go about it financially and, one of the things that I was particularly worried about, how to sell myself.
Your Breakthrough journey so far
In July 2018 I decided to launch my business. I took part in the Breakthrough two-dayer, which really got me kick-started, followed by regular sessions with my business mentor, Kathryn (who was an amazing shoulder of support – especially during the beginning!). I also had sessions with a local accountancy business, who helped me set up my online accountant system, as well as with their selling expert to boost my own selling skills – all which have been invaluable to my business.