Breakthrough steers Cornwall Property Consultancy towards growth in 2021
Cornwall Property Consultancy set for growth in 2021
The circumstances in which new and young businesses find themselves are as varied as businesses themselves. They might have grown quicker than expected, have a niggling feeling they’ve become distracted, or worry about continuing to meet demand. Perhaps they just need a place to test their ideas and get objective feedback.
These are the kinds of dilemmas with which Unlocking Potential’s Breakthrough programme can help. For example, Michael Kleinman had been an estate agent for 30 years, working hard and doing things in the usual way which, in an estate agency, meant acting for sellers and landlords. But having identified what he thought was a gap in the market he decided to back his hunch.
Lockdown business launch for Cornwall Property Consultancy
Michael started Cornwall Property Consultancy with the aim of representing buyers and tenants instead (a more common concept abroad than domestically, although seemingly part of a growing trend here now).
The business got off the ground during 2020’s Spring lockdown which, while seemingly a tough time to launch a business, actually suited Michael’s, as he knew his services would be in demand among those unable to travel to view properties themselves.
Help with next-level business development and digital marketing
Getting the basics out of the way was no problem. Michael sorted himself out a website and a social media profile but then contacted Breakthrough for help in figuring out how to take things to the next level.
The online Breakthrough webinars he attended were on business development and digital marketing, both of which he found extremely useful when it came to understanding his customers’ needs and upgrading his social media presence.
He was also assigned his own business development manager, Sarah O’Dwyer, which he says, “has been invaluable, knowing there is someone to help me steer the business in the right direction.”
Cornwall Property Consultancy set for growth in 2021
The business began well and has progressed even more strongly; not least because as the pandemic worsened greater numbers sought to relocate to Cornwall. All of which means that Michael’s now planning to employ someone to handle the lettings side of the business, freeing him up to cope with high demand for sales.
Breakthrough is “constructive, challenging and guiding”
I would highly recommend to any business that you can never do enough planning, particularly in the early stages, and it is a major benefit to have someone like Breakthrough taking an impartial close look at the details.
Our next online Breakthrough workshop series starts on 17 March. To get involved, contact us by telling us about your business.