Breakthrough: From freelancer to fully fledged business owner
Breakthrough: From freelancer
to fully fledged business owner
For Amanda White, of Amanda White Digital, the big leap to start her own business came mainly from boredom and a growing sense of losing her identity.
From freelance to business owner
A bit like relationships, businesses might start up for any number of reasons.
Coincidence, detailed planning, luck, family tradition, friends’ input, sudden inspiration: just as all kinds of factors can see two people get together, so a business’s origins can be attributed to a variety of circumstances.
For Amanda White, of Amanda White Digital, the big leap came mainly from boredom and a growing sense of losing her identity. She was on maternity leave with her then baby boy, who’s now a toddler. It wasn’t that childcare was, of itself, boring, more that Amanda’s sense of herself as an in-demand professional was fading. Boredom arose from her no longer exercising her intellect in the way she always had.
With ten years’ experience (and all the expertise that entails) in digital marketing, Amanda had good reason to value and miss everything she’d been obliged to put on the back-burner.
So gradually, as and when she could, she began to do little bits of freelance work to keep her hand in during lockdown. All of which incrementally grew until the point when the self-employed jobs began outnumbering the employed work and – as if by magic, but actually with Breakthrough’s practical help – Amanda White Digital became a fully-fledged, standalone business.
And precisely because that business is so young, and because being a business-owner is new to her in a way that digital marketing is not, Amanda’s primary focus for 2022 is to stay afloat, feed her family and see the start of 2023 in good or better shape. To run her own business, she says, is a dream come true; to bring in the revenue to keep it going is how she keeps that dream alive.
Breakthrough had its part to play in helping Amanda get here. The single biggest thing she can remember from all the programme’s input over the months was some very specific advice about how much to charge clients:
I went out offering a service that I thought was more than my employee’s wage, and I thought ‘this is great, I’m earning loads!’, but then Breakthrough were telling me I could not only double it, but triple it. So for me that was just insane! Thinking I could have less working hours, more time with my child, and still earn the same amount: win-win, so thank you, Breakthrough!
And actually feeling able to charge the going rate for her skills reflects Amanda’s answer when asked what gift she’d give to others about to take the same plunge. Her reply? “Confidence!”
It was the one thing I didn’t have when I started. I’d worked in my niche for ten years: I SHOULD be confident, but to be a business-owner? Not at all.
Whatever moves you to start your own business, and regardless of whether it’s up and running, a series of spreadsheets, a few quick sketches, or a year down the line and needing momentum, Breakthrough can help with whatever you need: planning, research, clarity, grants, expertise.
Or maybe just a timely shot of confidence.