Breakthrough: Cornwall Aquarium Services set up shop online
Support to set up shop online
Louise Macchi launched Cornwall Aquarium Services in 2013, opening her first bricks and mortar shop in 2020 with a small team in place to support her.
In 2021, and in response to forced lockdowns, Louise took her business online.
Opening an online shop meant strengthening the foundations of her business ensuring the sustainability and growth of Cornwall Aquarium Services long term.
Louise contacted Unlocking Potential for support to help develop her new ecommerce website and was enrolled onto the Breakthrough Workshop – a four-part online session designed to support early stage or new businesses. Paired with Business Development Manager, Sophie Rearden, Louise had support on how to increase sales through clever website design and online marketing tactics.
Louise has such brilliant and specialist expertise in the aquamarine sector, it was about exploiting that on a local level and building her reach nationwide. Now the foundation of her ecommerce site is in place, she can make tiny changes to improve online sales and keep customers returning to her website.
Aside from receiving support for her website, Louise also discovered that chatting to other business owners on the workshop could reap rewards and generate new ideas that she hadn’t thought about, as well as inciting those ‘that’s just like me’ moments – reassuring to business owners that you’re not in it alone.
I came to the workshop with the expectation of improving my website, but I left having learnt so much more; including how to improve my marketing strategy by looking at customer segmentation and, surprisingly, learning about imposter syndrome. I didn’t think imposter syndrome would apply to me as an owner of an already growing business, but it really did resonate with me
Now Louise is set to review her pricing structure and continue to develop her understanding about online marketing, helping her to strengthen her business heading into 2022.
There’s always so much to learn when you are running a business, and more so when diversifying like we have done. Unlocking Potential and the Breakthrough Workshop has given me the tools and confidence I need to reach my goals going into next year.