Betty Paton – Marketing Manager
As Marketing Manager, working alongside Charla Symons, Betty brings her love of digital tools and technologies to Unlocking Potential.
No stranger to UP, having completed her MA in 2010, Betty secured an Unlocking Potential graduate placement, joining global communications consultancy CommsConsult Ltd as a Social Media Consultant. She spent 5 years there providing strategic communication support for organisations in the international development sector, eventually becoming their Strategic Communication Manager, providing on-hand support across social media, digital platforms and media engagement.
Working for global clients during this period, Betty was lucky enough to travel to Colombia, Kenya, Egypt, Turkey and Budapest delivering training and reporting from conferences.
She holds a Masters Degree in Film and Cultural Management from Southampton University and a degree in Film Studies from Falmouth University. Beyond her role at UP, Betty loves to knit and crochet but spends most of her time running around after her two young boys at the beach.