About Us

Helping people develop and business grow

Our mission is to unlock the potential within each person or business that we work with.

Unlocking Potential has been working with businesses and graduates in Cornwall for over ten years. Through strong relationships, we help businesses grow, create as many jobs and opportunities as we can; develop talent, make connections and tap into knowledge and expertise to create a vibrant and sustainable economy.

Our team embodies our values, they are: Can Do, Receptive, Enthusiastic, Authentic, Team spirit and Empowering. Their backgrounds are diverse as they are dynamic, commercial experience is coupled with a proven track record for supporting business and individual growth in Cornwall.

Our Programmes

Our Highlights

Our latest programmes Breakthrough, Future Focus and Transform have created 353 new jobs in Cornwall over the last two years alone.

Since 2016, 700 businesses have started and grown into successful enterprises. Many of these exciting new businesses are working collaboratively and are already employing.

More than 200 business leaders have stepped away from the everyday to engage with our Future Focus Programme. The inspiring and practical programme consists of Future Focus Events, Labs, and Resources for Cornwall-based business leaders who want to future-proof their businesses. The businesses involved benefit from tools, resources, and collaborative networks, helping them to break boundaries, innovate and prosper.

Since switching our jobs platform from Grad Cornwall to Unlocking Potential Jobs in 2016 we have advertised for more than 700 posts across Cornwall. Of the 272 jobs which are supported by us, the average salary is £23,546, while the maximum salary hit £65,000. We ensure that our supported roles have a minimum salary of £18k, which is good for the job-seeker and great for the local economy.

Our award-winning employability course, Stand Out From The Crowd, has helped 226 people learn how to harness their potential.

And we’ve welcomed over 2,200 delegates to our events in the last five years, inspiring each and every delegate, and facilitating connections which have led to great things for the businesses and graduates who attend.

From UCP to Unlocking Potential

Like any business, we’ve grown and changed to meet the needs of our clients (that’s you!). From humble beginnings (a team of four offering graduate placements), the help we offer has grown and so has the team- now 50 strong offering 7 services. Find out more about the team here.

In 2011 the original Unlocking Cornish Potential team (managed by Cornwall College) joined forces with a team from Plymouth University to expand our services to create the Unlocking Potential you know today. We also took on a common business challenge in 2013, exporting our support out of Cornwall, with the introduction of graduate innovation projects, Grads for Growth, across the South West (Devon to Gloucester and all the way to Wiltshire).

All our work is made possible by the funding we receive from the European Social Fund and the European Regional Development Fund.

ERDF Funding

The Future Focus 2 programme is receiving £2,509,399 and the Breakthrough 2 programme is receiving £3,025,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry for Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding 

terms and conditions

Privacy Policy

As part of the Cornwall College Group, Unlocking Potential is committed to protecting your personal data in line with the General Data Protection Regulation (EU) 2016/679 and Data Protection Act 2018. Cornwall College is formally registered with the Information Commissioner’s Office; Reference Number Z6606742.

Your Information:

Information provided by you will be recorded on Unlocking Potential systems. We share some information with third parties to enable you to access our services and theirs and for reporting purposes. These third parties are:

· The Ministry for Housing, Communities and Local Government,

· Staff and appointment agents of the European Regional Development Fund including project assessors whose services are procured on a case by case basis

· Project Delivery Partners including the University of Exeter

· The Cornwall & Isles of Scilly Growth Hub where they have referred you to us to enable you to access our services

With your explicit permission, we will also share your data with other third parties, including providers of business support, knowledge exchange or relevant educational provision when we feel you may benefit from their services.

We use a number of carefully chosen third party services who could also have a copy of some of your data to enable us to communicate with you about our service provision. These include:

· Campaign Monitor (for email newsletters)

· Firetext (for text message event reminders)

We also use Eventbrite for event promotion and bookings.

Please note that Eventbrite, Campaign Monitor and Firetext are private enterprises and not owned or managed by Unlocking Potential. You should refer to these own companies’ terms and conditions and privacy policies as we do not accept any responsibility or liability for them. You can access their websites by clicking on the links below:
Campaign Monitor

We may use your data for the following purposes:

• To confirm your eligibility for support and to supply our services to you;

• To contact you by phone, email, post or text message;

• To supply you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking the ‘unsubscribe’ link at the bottom of the email);

More information on Data Protection is available upon request.

Access to Your Information

You have the right to request a copy of the information that we hold about you. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information that you think is inaccurate or that you no longer permit us to record. You can access our full Privacy Policy here.
As a project delivery partner, you can access the University of Exeter’s Privacy Policy here

Cookie Policy

Our site uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. Cookies are small text files which are stored on the hard drive of your computer or mobile device. Cookies may contain certain personal information about you, which help us to deliver a better and more personalised service.

You may refuse to accept cookies by changing the setting on your browser which allows you to reject cookies. However, if you select this setting you may be unable to access certain parts of our website.

The cookies we may use can be found here. 

Undertaking in Difficulty Policy

Under EU legislation, ERDF support cannot be given to an undertaking in difficulty.  We therefore ask you to read the below definition of an undertaking in difficulty, if any of these statements are applicable to your company please advise a member of the Unlocking Potential team:

  • For a limited company (in existence for 3 or more years), the value of the balance sheet has reduced by more than half
  • The company is subject to insolvency proceedings
  • The company has received rescue aid

Photography & Film Policy

Photography or filming will take place at Unlocking Potential events. Photographs are taken to help promote future events and Unlocking Potential as a whole. They are also used as historical recording of events and as evidence for funding purposes. Whilst taking photographs Unlocking Potential ensure compliance with safeguarding laws and follow Cornwall College’s safeguarding protocol. By taking and publishing photographs Unlocking Potential is exercising its rights to freedom of expression and the rights of the public to receive information, and recording its interest in creating and archiving a historical record of Unlocking Potential events by taking and retaining photographs which also have an indefinite period of promotional value, which are also ‘necessary for the purposes of the legitimate interests’ (Art. 6 lit f GDPR).

Under General Data Protection Regulations (GDPR), individuals have the right to object to their images being processed. Whilst it is not always possible to avoid a specific image being captured, where an attendee of the event objects, reasonable attempts will be made to avoid photographing that individual, and any identified images of them will be deleted on request at the earliest possible opportunity unless there appears to be a reason why the image should be retained under data protection or other laws or duties. To help us avoid this scenario, please let a member of the sign-in desk or coordinator at events know if you do not want to be photographed or filmed.

With your explicit permission, we may also take photographs or make films about your business and how you have accessed Unlocking Potential’s support which can help us to promote our services to other organisations including businesses, funders, partners and other visitors to our website and social media channels.

To read our Full Terms and Conditions for Breakthrough, please click here and here

To read our Full Terms and Conditions for Future Focus, please click here and here