And it’s a juicy line-up!
Seeking Tomorrow’s Customer is the theme for our next Future Focus Event on 26th September and we’ve lined up two pioneering business leaders to share their fresh thinking, creative spirit and game-changing approach to explore how SMEs in Cornwall can look to the future…
Sharing their wisdom gained from decades of combined experience in customer insights, brand and technology we are excited to announce two giants of world leading innovation:
Dan Germain, Group Head of Brand at Innocent Drinks helped create one of the most engaging brands in the world, built on social media. Now Cornwall business leaders have the opportunity to squeeze the brains of the man who built the world’s most famous smoothie brand from scratch.
Dan has been with the healthy drinks company since the start and is their brand and innovation champion so we’re really looking forward to finding out his recipe for success. He’ll take us through his whirlwind story of the Innocent Smoothie – the company’s triumphs and catastrophes, giving us a unique behind the scenes look at how their brand continues to develop today. He will be able to share how the growing brand maintains its most important values such as sustainability and ethics as a global company and give Cornwall’s business leaders an insight into the thinking behind future innovations of the Innocent brand. Dan will talk about the importance of your people and company culture and how this reflects directly on your brand, turning the spotlight on how SMEs can harness what makes them unique to fuel their business growth.
With Dan’s focus on what goes on inside your business, our second keynote speaker will focus on responding to external demands. We’re excited to hear from the ‘innovation evangelist’ of who’ll share how the company he works for is meeting their customers’ changing demands and responding to competition, particularly through technical innovations.
Our second speaker is still under wraps but both of our speakers are at the forefront of innovation and they will give us a glimpse of how large companies are finding new ways to seek tomorrow’s customer.
If you want to hear from two giants of world-leading innovation, you can book your space here.
There’s no cost to attend this event, it is fully funded by the European Regional Development Fund.